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The end of badly fitting clothes: Retailers sign up to universal sizing campaign The project has set out to ‘measure the nation’ Being a size 10 in one shop and a size 14 in another is a common dilemma faced by countless shoppers across the UK, one that a new initiative has set out to change. Major high street stores such as New Look, River Island, Asos and Next will be taking part in the Shape GB campaign, a nationwide survey designed to create standardised sizes in the UK. 30,000 adults will submit their measurements via an app which will
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