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The end of badly fitting clothes: Retailers sign up to universal sizing campaign The project has set out to ‘measure the nation’ Being a size 10 in one shop and a size 14 in another is a common dilemma faced by countless shoppers across the UK, one that a new initiative has set out to change. Major high street stores such as New Look, River Island, Asos and Next will be taking part in the Shape GB campaign, a nationwide survey designed to create standardised sizes in the UK. 30,000 adults will submit their measurements via an app which will


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N Brown, which targets women over 30 and specializes in larger sizes, said it was considering closing its last 20 stores, due to a disappointing number of shoppers. The move online takes the company back to its roots. After launching in 1859, it used the development of the postal system in Britain to sell goods directly to customers. “We continue at pace our journey to become a global online retailer... This will underpin our future growth, both in the UK and internationally,” CEO Angela Spindler